Modern consumers now want to know that the feel-good factor and benefits they experience don’t come at the expense of the natural world, or to the detriment of people working within the sector or supply chain.Īfter years of focusing almost exclusively on how their ingredients improve a customer’s wellbeing, there is now both a moral and commercial imperative for brands to win over buyers who have become significantly more environmentally conscious and socially aware in recent years. It is no longer enough to promise high-performing or competitively priced products. The beauty and wellness industry faces a major challenge.
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